Today, we’re launching Blomma.

Blomma is a career coach built to help people grow with more clarity, accountability, and support over time. Powered by AI, accessible to all.

We’re launching it at a moment when careers are changing faster than the systems designed to support them.

The World Economic Forum projects that by 2030, 22% of today’s jobs will be disrupted, with 170 million new roles created, 92 million displaced, and 39% of core skills expected to change. The next decade of work will be defined by reinvention. Most of the structures meant to help people grow still feel built for a different era.

That shift is not only technological. It is generational, structural, and cultural.

A new generation of workers is questioning old assumptions about loyalty, ambition, flexibility, and what work should give back in return. Careers are less linear than they once were, shaped as much by reinvention, caregiving, volatility, and changing aspirations as by promotion cycles. And AI is forcing a deeper question beneath all of it: if machines can draft, summarize, analyze, and optimize, what becomes more valuable in human work?

Judgment. Courage. Context. Taste. Ethics. Relationship.

Modern work is asking more from people than ever before. It asks them to adapt faster, influence earlier, communicate across more complexity, and keep growing in public… But the systems around them have not kept up.

Blomma begins with a simple belief: the system wasn’t built for everyone. So we’re building something better.

The people at the top are often surrounded by structured support. 95% of CEOs have coaches, trusted advisors, and room to reflect before the consequences harden. Most other people do not… Yet. The need for support is often greatest much earlier: in a first management role, a stretch assignment, a difficult conversation, a period of uncertainty, a role change, or the long middle of becoming better at what you do.

That imbalance matters.

Too many people are expected to grow through complexity with little more than instinct and endurance. They are not underperforming because they lack potential. They are under-supported in the moments that shape what comes next.

I saw this pattern over years of leading at scale. As I grew into senior leadership, I gained access to executive coaching and experienced firsthand how powerful structured reflection could be. I also saw how unevenly that kind of support was distributed, even at companies with the best intentions.

We built Blomma to help close that gap.

Blomma is a private, personalized AI career coach designed for the moments that most shape performance: feedback, hard conversations, shifting priorities, stretch roles, leadership transitions, and the quieter decisions that shape how someone shows up over time. Unlike a general-purpose chatbot, it is built around a coaching system with memory, goals, accountability, context, and insights that deepen with use. It can work with the materials that already shape a career, including calendars, apps, notes, résumés, and performance reviews, and turn reflection into practical action.

We have built Blomma alongside coaches, not as a replacement for them. Our intention is to serve the people who have traditionally been left out of structured career support. Executive coaching has long been concentrated at the top, while many of the moments that shape a career happen much earlier: in a first management role, a difficult conversation, a stretch assignment, a transition, or a period of uncertainty. Blomma is always on, giving more people access to reflection, preparation, and accountability when it can make the greatest difference.

Blomma is not designed to be another layer of AI convenience. It is designed to help people think more clearly, communicate more effectively, and grow with greater intention. It can help someone prepare for a difficult conversation, stay accountable to a goal, work on a performance review, or support working styles more effectively. The point is not only to generate output. It is to support better judgment and better follow-through over time.

We believe coaching should not be an executive privilege; it should be accessible to everyone.

That belief matters for individuals, and it matters for companies. Better support does not only make work feel better. It helps people lead more effectively, collaborate more thoughtfully, and build stronger habits in the parts of work that are hardest to teach and easiest to neglect.
If the first wave of workplace AI has been about speed, we think the next wave will be about growth.

Siddhartha and I have always believed that technology should help people become better at what they do.

And today, we’re proud to share Blomma with the world.